Features and benefits of Advertising

At shorelineoutandabout.com we realize that not all businesses are the same. That is why we have a totally new way at looking at advertising. We feel that people Tivo and DVR shows to skip commercials, and generally speaking do not pay attention to ads in newspapers. As an advertiser, you have to spend your money in a manner that is going to have the greatest impact on your business.

Let’s look at how you advertise:

The most traditional way is to buy column inches in a newspaper. Typically, the local paper that comes in the mail, as that is the most “ local”.   If ten thousand copies are mailed, how many are actually read?

Of those, how many people actually see your ad?  Plus, when they see your ad are they actually looking for your service?  On top of this you are paying somewhere between $25 and $50 per

column inch, so for a 1” x 3” column, you are paying a minimum of $400 per month to maybe be seen by the right 100 or so people.

The next is radio:

More often than not, they try to sell you 7 slots between 6 PM and midnight, 7 ea between midnight and 6 AM, so basically you have minimum impact with half of your paid advertising.
Now the remaining spots are allocated as fill in to fit the station’s needs.  If you want the morning or evening drive time slot, or the lunch hour, then you are buying single slots at an increased price, and it’s always significantly higher than the ineffective newspaper.

That leaves us TV, and Cable:

In addition to the production costs, look at the cost per minute. Can you as a small business afford to spend your entire advertising budget on one prime time commercial?
Okay, cable is less than network affiliates, but do you even stay on the same channel when commercials come on?

Here is how Shoreline Out and About is different:

Our concept leverages the power of the Internet.  We can have stronger visuals, and more text than newspapers. Our text is designed in story or review format which in reality is exactly what we are trying to do. People ignore ads, but read stories and reviews. Whether written by you or shorelineoutandabout.com it will capture the attention of visitors, and members of our website. These are the same people who visit this site to see what is happening in their community, whether it’s dinner, a movie, theater, or just looking for something to do on the weekend. We have Dining, Arts and Literature, Music, Dance, and a Living section.

We can find the most appropriate section for your business to give you maximum exposure.  We have added an innovative Marketplace section, which has its own draw of people, and finally our Midlife Crisis Center.  These options are much more effective for your business than being relegated to the page before the classified section in a newspaper.  As far as the comparison to TV, well there is none, and that is based just on the cost. Factor in that visitors and members are on our site actually looking for all that we offer.  Our ads are part of the content which coupled with our captive audience gives us a hands down advantage. People want to read our content, and your ad will become part of that content.  So let shorelineoutandabout.com customize an ad for you today.  We can help you save even more money by reducing your rates.  If you offer special discounts or deals to our members we will discount your advertising package.  Basically, we will be buying the discounts from you to offer our members.

The bottom line is this.  You save money on traditional adverstising.  You increase your exposure to the demographic that you want and need to drive business.  Finally you become part of an ever increasing community of support that thrives on making businesses like yours succeed.  So contact us now, and let’s get started.